Egbeleke Ademola Owolabi, popularly known as Demo-pumpin, is a rising social media sensation, online publicist and comic based in Ibadan. Popularly known for his short skits on Instagram, the University of Ibadan alumnus and Tecno Mobile ambassador took some time out to talk to IBCITY INFO on the man behind the camera and the things that make him tick.

How did you get into the business of online publicity?

I have always been the clown of the house… (laughs). For as long as I can remember, I make everyone laugh without trying too hard. During my undergraduate days, I made a decision to get serious about this funny business and my first stint at this was to anchor my department's dinner in 200 level. It turned out to be a roaring success and I started getting invitations for other programmes after that. Along the line, I decided to take my craft to the social media and that was how it all began.

How long have you been doing this?

I started out in 2010 and this makes it my 6th year in the industry. If I'm to be honest, four out of those six years were spent goofing around. I was just finding fun in what I was doing.

How were you able to make the transition from the University to the outside world?

It was all about meeting the right people and going to the right places at the right time. Back in school, I was a very sociable person and this helped me meet lots of people who have contributed to where I am today.

How important has the social media been to building your brand?

Its impact has been enormous. It helped bridge networking gaps and I have met lots of people I would never have dreamt of meeting in decades.

What makes you different from your peers?

Number one is my attention to details. I also try as much as possible not to be vulgar in my skits and this reason, in particular, was why I was able to land an endorsement with Tecno Mobile.

Describe Ibadan people in one word?

Fantastic and contented! Those are two words, I know (laughs)

One thing about you most people don’t know?

I'm a very accomplished swimmer. I could actually have gone pro.

Which is your favourite amala spot in Ibadan?

Skye lolo.

What is that one thing that you like about Ibadan?

I think the language and the peace that abounds in Ibadan. There is no pressure everything is calm.

How do you relax in Ibadan?

I watch movies a lot and also listen to music. I believe in Made in Nigeria music which is why 70% of the music I listen to is Nigerian.

 

 

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